September 17, 2012 - e-Strategy Trends

College students are one of the most likely demographics in the US to own a smart phone.

Twitter will earn $129.7 million in mobile advertising revenues this year in the US.

Chart of Tumblr users by age.

Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.

Better customer engagement is marketers’ top social media business objective.

Pinterest has been mingling in the range of Tumblr for a while now, and it doesn’t look like the site is losing its attraction anytime soon.

Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com.

During the second quarter, two-thirds of the videos viewed on tablets were long-form video, compared with about one-half the total videos in 1Q12.

Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.

Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter.

Archive for September 17, 2012