Archive for September 17, 2012
Most Popular Mobile App Categories Used By College Students [CHART]
College students are one of the most likely demographics in the US to own a smart phone.
Read MoreUS Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]
Twitter will earn $129.7 million in mobile advertising revenues this year in the US.
Read MoreTumblr Users By Generation, July 2012 [CHART]
Chart of Tumblr users by age.
Read MorePinterest Users By Generation, July 2012 [CHART]
Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.
Read MoreTop Business Objectives For Social Media [CHART]
Better customer engagement is marketers’ top social media business objective.
Read MoreAverage Stay At Pinterest vs. Tumblr, July 2010-July 2012 [CHART]
Pinterest has been mingling in the range of Tumblr for a while now, and it doesn’t look like the site is losing its attraction anytime soon.
Read MorePinterest vs. Tumblr Visitors, July 2010-July 2012 [CHART]
Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com.
Read MoreTime Spent Watching Online Video By Device, Q2 2012 [CHART]
During the second quarter, two-thirds of the videos viewed on tablets were long-form video, compared with about one-half the total videos in 1Q12.
Read MoreRed State/Blue State Online Video Views [MAP]
Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.
Read MoreAverage eCommerce Order Value By Social Media Site, January – August, 2012 [CHART]
Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter.
Read More