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Archive for September 17, 2012

Most Popular Mobile App Categories Used By College Students [CHART]

By David Erickson | September 17, 2012

College students are one of the most likely demographics in the US to own a smart phone.

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US Net Mobile Ad Revenues By Company, 2011-2014 [TABLE]

By David Erickson | September 17, 2012

Twitter will earn $129.7 million in mobile advertising revenues this year in the US.

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Tumblr Users By Generation, July 2012 [CHART]

By David Erickson | September 17, 2012

Chart of Tumblr users by age.

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Pinterest Users By Generation, July 2012 [CHART]

By David Erickson | September 17, 2012

Pinterest seems to have a diffused popularity among the age ranges while Tumblr has a definitive hold on the 18-24 range.

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Top Business Objectives For Social Media [CHART]

By David Erickson | September 17, 2012

Better customer engagement is marketers’ top social media business objective.

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Average Stay At Pinterest vs. Tumblr, July 2010-July 2012 [CHART]

By David Erickson | September 17, 2012

Pinterest has been mingling in the range of Tumblr for a while now, and it doesn’t look like the site is losing its attraction anytime soon.

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Pinterest vs. Tumblr Visitors, July 2010-July 2012 [CHART]

By David Erickson | September 17, 2012

Much-adored microblogging platform Tumblr.com is about to be surpassed in unique visitors by quirky style-wrought upstart Pinterest.com.

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Time Spent Watching Online Video By Device, Q2 2012 [CHART]

By David Erickson | September 17, 2012

During the second quarter, two-thirds of the videos viewed on tablets were long-form video, compared with about one-half the total videos in 1Q12.

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Red State/Blue State Online Video Views [MAP]

By David Erickson | September 17, 2012

Online video viewers living in blue states watched 26% more video content than those living in red states during the second quarter of 2012.

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Average eCommerce Order Value By Social Media Site, January – August, 2012 [CHART]

By David Erickson | September 17, 2012

Shoppers who arrive at online retail sites by way of Pinterest spend $168.83 on average, compared to $94.70 for Facebook and $70.84 for Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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