Online Information Sharing By Select Demographics [CHART]
One-third of US adults responding to an online survey conducted by Ipsos on behalf of Intel say they are more comfortable sharing information online than in person, according to a September 2012 study. Among adult respondents, men were more likely than women to report being more comfortable sharing information online than in person (36% vs. 30%), while teens were more comfortable sharing online than adults (42% vs. 33%). Separate survey results from Ipsos released in July found 20% of Americans saying they are more outgoing online than in-person.
Meanwhile, 27% of adults and 43% of teens report having a different personality online, as data from Intel’s “2012 State of Mobile Etiquette and Sharing Around The World” reveals. Adult males are far more likely to adopt an online persona than women (33% vs. 23%). And 19% of adults admit having shared false information online, with men skewing higher than women (23% vs. 15%). Survey results released in April 2012 by Badoo found similar behavior among social media users: 1 in 4 American social media users admitted exaggerating or lying about who they’ve met or what they’ve done on social media. Read the rest at MarketingCharts.