Mobile Email Open Rates, H1 2012 [CHART]
The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011, details a report released in September 2012 by Knotice. Mobile phones accounted for 25.9% of opens, up from 20.6% in H2 2011, while tablets accounted for 10.2% share, up from 6.8%.
iPhones continued to dominate among mobiles, holding 19.7% share of total email opens, far ahead of Android’s 5.9% share. Similarly, the iPad’s share of total opens outstripped that of Android tablets (9.6% vs. 0.4%). The share of opens on iPhones and iPads grew by 25.6% and 47.2%, respectively, from H2 2011. Read the rest at MarketingCharts.