September 13, 2012 - e-Strategy Trends

36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.

Global market research industry revenues reached US $33.5 billion in 2011, representing a 3.8% year-over-year increase.

The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011.

Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).

More than 7 in 10 companies agree that measuring the impact of social media marketing is very difficult.

In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.

68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.

43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.