Archive for September 13, 2012
Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]
36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.
Read MoreMobile Email Open Rates, H1 2012 [CHART]
The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011.
Read MoreTime Spent Watching Mobile Video [CHART]
Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).
Read MoreSocial Media Impact By Company Revenue, September 2012 [CHART]
More than 7 in 10 companies agree that measuring the impact of social media marketing is very difficult.
Read MoreAmerican Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]
In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.
Read MoreNetflix Users' Television Consumption Behavior [CHART]
68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.
Read MoreMobile App Privacy Concerns By Select Demographics [TABLE]
43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.
Read MoreImportance Of Social Media To Companies By Company Revenue [CHART]
73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix.
Read MoremCommerce Purchase Considerations, September 2012 [CHART]
52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.
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