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Archive for September 13, 2012

Digital Retail Tools' Effect On Product Trials, September 2012 [CHART]

By David Erickson | September 13, 2012

36% of US consumers surveyed who follow a retailer on social media said that the retailer’s updates had led them to try a new product they had not bought before.

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Mobile Email Open Rates, H1 2012 [CHART]

By David Erickson | September 13, 2012

The share of all email opens occurring on mobile devices reached 36% in the first half of 2012, representing almost 80% growth from roughly 20% in H1 2011.

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Time Spent Watching Mobile Video [CHART]

By David Erickson | September 13, 2012

Mobile phones accounted for 2.3% of overall time spent watching online video during the last week of Q2, representing 53% growth from the start of the period (1.5%).

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Social Media Impact By Company Revenue, September 2012 [CHART]

By David Erickson | September 13, 2012

More than 7 in 10 companies agree that measuring the impact of social media marketing is very difficult.

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American Newspaper Advertising Revenues, Q1 2010-Q2 2012 [CHART]

By David Erickson | September 13, 2012

In Q2 2012, total newspaper advertising expenditures stood at $5.61 billion, down 6.4% from roughly $6 billion a year earlier.

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Netflix Users' Television Consumption Behavior [CHART]

By David Erickson | September 13, 2012

68% say Netflix makes no difference to their viewing of new episodes of dramas on broadcast or cable TV networks.

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Mobile App Privacy Concerns By Select Demographics [TABLE]

By David Erickson | September 13, 2012

43% of mobile phone users use applications, but 54% of them decided not to install an app due to concerns about sharing or collecting of personal information.

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Importance Of Social Media To Companies By Company Revenue [CHART]

By David Erickson | September 13, 2012

73% of companies with annual revenues of less than $150 million agree that social media is integral to their marketing mix.

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mCommerce Purchase Considerations, September 2012 [CHART]

By David Erickson | September 13, 2012

52.4% of the smart phone and tablet owners surveyed cited price as the most important consideration for making a mobile purchase.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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