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eSaving, September 2012 [CHART]

By David Erickson | September 12, 2012

Chart - eSaving, September 2012

Roughly 4 in 5 online US consumers say they regularly share or swap coupons and deals with their friends and family, according to [PDF] a September 2012 report from Valassis and RedPlum. To save 25% or more, three-quarters report they would be willing to sign up for an email newsletter, while two-thirds would like a page on Facebook, and 17% would tweet or re-tweet a deal (up 5% from 2011).

That social sharing appears to pay dividends to its users. Half of those who report “always” sharing deals say they save $31 or more per week, compared to 18% of people who never share deals, as data from the “Fifth Annual RedPlum Purse String Study” reveals. Read the rest at MarketingCharts.

Posted in Consumer Attitudes, Consumer Behavior, eCommerce, Email Marketing, Online Behavior, Social Media Marketing, Social Sharing and tagged Coupons, Daily Deals, economy, eCoupons, eNewsletters, eTailing, Facebook, Retail Marketing, Twitter

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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