TV is a significant catalyst for search on both smartphones and computers (PCs and laptops), according to [PDF] August 2012 research conducted by Sterling Brands and Ipsos on behalf of Google. Among the study’s multi-screen participants (such as those who use a smart phone while watching TV), 22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program (crossover between the two resulted in a total less than 24%).
10% of search occasions on PCs and laptops were the result of watching TV, reveals data from “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior.” 6% were the result of seeing a TV commercial, and 6% from seeing a TV program. Read the rest at MarketingCharts.