Reasons People Consider Switching Mobile Service [CHART]
Ads are the top reason why mobile subscribers who consider switching carriers look at new options, according to results from a CMO Council survey, sponsored by Ricoh and released in August. Among respondents who had thought about switching carriers in the previous year, 16% said their top reason was having seen a lot of ads about other companies. Despite advertising’s apparent influence, it is worth noting that just 11% of the total survey sample had considered canceling service or transferring accounts to a different carrier in the previous 12 months. An additional 18% had done so. Read the rest at MarketingCharts.