Most social network users aren’t influenced by political content they encounter or engage with on these sites, details the [PDF] Pew Internet & American Life Project in a survey released in September. Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site. Respondents who identified as liberals were far more likely to report changing their views than those who identified as moderates or conservatives (24% vs. 18% and 11%, respectively).
Similarly, only one-quarter of the survey respondents report becoming more active or involved in a political issue as a result of discussing it or reading about it on a social networking site, though this outweighs the 9% who have become less involved as a result. Read the rest at MarketingCharts.