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Archive for September 11, 2012

TV Subscription Changes [CHART]

By David Erickson | September 11, 2012

21% of American pay TV subscribers say they either reduced (14%) or eliminated (7%) their pay TV subscriptions in the past year.

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Email Marketing Metrics For Multi-Channel Retailers [TABLE]

By David Erickson | September 11, 2012

Multi-channel retailers enjoyed year-over-year email open rate increases in Q2.

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Effect Of Social Media Sites On Political Views [CHART]

By David Erickson | September 11, 2012

Just 16% of respondents said they had changed their views about a political issue after discussing it or reading posts about it on a social networking site.

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Multi-Device Path To Purchase [TABLE]

By David Erickson | September 11, 2012

2 in 3 people used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.

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Color Psychology [INFOGRAPHIC]

By David Erickson | September 11, 2012

The Economic Times created this infographic to illustrate the psychological effect colors can have on humans.

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Divorce & Separation [INFOGRAPHIC]

By David Erickson | September 11, 2012

This infographic by TotalDivorce.com illustrates divorce and separation rates by generation.

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B2B & B2C Social Media Leads & Sales By Channel [CHART]

By David Erickson | September 11, 2012

9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities, with performance varying by company type and social network.

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Television Viewing Prompts Search – Content vs. Advertising [CHART]

By David Erickson | September 11, 2012

TV is a significant catalyst for search on both smartphones and computers (PCs and laptops).

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Mobile Advertising Post-Click Actions, 2011 [CHART]

By David Erickson | September 11, 2012

Watching video accounted for 71% of the post-click campaign action mix for entertainment advertisers in 2011, far higher than the 24% figure for the average advertiser campaign.

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Reasons People Consider Switching Mobile Service [CHART]

By David Erickson | September 11, 2012

Ads are the top reason why mobile subscribers who consider switching carriers look at new options.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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