Chart - Speed With Which Luxury Goods Clients Are Adopting Online Advertising

A survey of luxury marketers and agencies with luxury clients by affluent-oriented digital media and content platform Martini Media and DIGIDAY found that many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts. More than four in 10 agencies described their clients as doing so, while another 34% said their luxury clients were moving at the same speed as mass market brands. Just one-third of agencies said their clients were still slow to move to digital compared to the average brand. Read the rest at eMarketer.