Mobile Real-Time Bidding Ads By Device [TABLE]

Table - Mobile Real-Time Bidding Ads By Device

Available real-time bid (RTB) ad inventory on mobile devices such as smartphones and tablets is on the rise. According to a Q1 2012 survey from media-buying firm Accordant Media, tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%. Read the rest at eMarketer.