Levels Of Risk Posed By Social Media To Companies Worldwide [TABLE]
When it comes to the types of risk social media sites pose, reputation or damage to the brand was the top concern. Of respondents to Altimeter’s survey, 66% said reputational damage to the brand was a critical or significant risk. The next biggest concern was the release of confidential information, which 32% of respondents said was a significant or critical risk. Read the rest at eMarketer.