Table Levels Of Risk Posed By Social Media To Companies Worldwide

When it comes to the types of risk social media sites pose, reputation or damage to the brand was the top concern. Of respondents to Altimeter’s survey, 66% said reputational damage to the brand was a critical or significant risk. The next biggest concern was the release of confidential information, which 32% of respondents said was a significant or critical risk. Read the rest at eMarketer.