Chart - Average CPM For Mobile Real-Time Bidding Ads By OS

iOS impressions were the most sought after across the MoPub Marketplace, the company’s mobile app ad exchange, and they were also the most valued among bidders. Though the average iOS eCPM—defined by the firm as the effective CPM an advertiser is willing to pay to reach an audience—declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory. Read the rest at eMarketer.