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Archive for September 10, 2012

Video Ad Completions By Daypart, Q1 2012 [TABLE]

By David Erickson | September 10, 2012

VideoHub saw the greatest indices for video ad completions online and on mobile devices from 9pm to 1am.

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Video Streaming By Daypart, Q4 2011 & Q1 2012 [TABLE]

By David Erickson | September 10, 2012

The hours of 11am to 6pm each saw a slightly greater share of US digital video streams across the VideoHub network.

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UK Shoppers' Preferred Device For Making Online Purchases [CHART]

By David Erickson | September 10, 2012

More than 11% of all paid search clicks in the UK in the first quarter of 2012 came from mobile devices (not including tablets).

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Average CPM For Mobile Real-Time Bidding Ads By Category [CHART]

By David Erickson | September 10, 2012

The eCPM for the majority of industries was in the $0.70 to $0.80 range.

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Time Spent Watching Online Video Content vs. Ads [CHART]

By David Erickson | September 10, 2012

Advertising opportunities account for a sliver of all time spent watching digital video, just 1.5% of total time spent watching online video.

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Average CPM For Mobile Real-Time Bidding Ads By OS [CHART]

By David Erickson | September 10, 2012

Though the average iOS eCPM declined slightly from $0.91 to $0.80 from April to June, it was still nearly double that of Android-based inventory.

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Mobile Real-Time Bidding Ads By Device [TABLE]

By David Erickson | September 10, 2012

Tablet and mobile RTB volume worldwide more than doubled vs. the prior quarter, with tablet volume up 472%.

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Luxury Advertisers Who Will Increase Use Of Digital, By Format [CHART]

By David Erickson | September 10, 2012

Video and mobile topped the list of formats luxury market advertisers expected to increase their use of this year, with more than two-thirds planning to do so.

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Speed With Which Luxury Goods Clients Are Adopting Online Advertising [CHART]

By David Erickson | September 10, 2012

Many luxury brands had begun moving more quickly to adopt digital advertising than their mass market counterparts.

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Levels Of Risk Posed By Social Media To Companies Worldwide [TABLE]

By David Erickson | September 10, 2012

66% said reputational damage to the brand was a critical or significant risk.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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