Worldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]
According to analysis from MediaMind, a digital advertising solutions provider, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured, with viewers in Asia-Pacific least likely to click and those in Europe, the Middle East and Africa most likely to do so. These rates compared favorably in each region with click rates on standard banners as well as rich media units viewed on a PC. Standard banners tended to have click rates only one-quarter those of mobile banners. Read the rest at eMarketer.