Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

Chart - Global Rich Media Ad Metrics By Industry, 1st Half 2012

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser, ranged from 0.11% for business-to-business ads to 0.33% for entertainment efforts. Read the rest at eMarketer.