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Archive for September 7, 2012

Research Sources Of eShoppers By Product Category [CHART]

By David Erickson | September 7, 2012

Retail websites were more commonly used for product research than search engines, online ads, online reviews, retail emails and a wide variety of other information sources before consumers made online purchases.

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American Social TV Activity, Q2 2011 & Q2 2012 [CHART]

By David Erickson | September 7, 2012

In June 2012 there were more than 81M conversations about TV on Twitter, Facebook and a host of other social media properties, including GetGlue, Miso & Viggle.

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Australian Mobile Ad Spending, 2010-2016 [CHART]

By David Erickson | September 7, 2012

eMarketer forecasts Australian mobile ad spending will jump 65.5% this year, on the heels of even larger gains during the prior two years.

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How Americans Followed The 2012 Olympics Coverage [CHART]

By David Erickson | September 7, 2012

The Olympics showed that consumers were willing to engage with social media before, during and after a broadcast.

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How Social Consumers See It vs. How Social Maketers See It [INFOGRAPHIC]

By David Erickson | September 7, 2012

This infographic from the Pivot Conference looks at the differences in perception between social consumers and social marketer.

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Multi-Screen Behavior [INFOGRAPHIC]

By David Erickson | September 7, 2012

90% of people move between devices to accomplish a goal.

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Digital Marketing Trends For Luxury Brands [CHART]

By David Erickson | September 7, 2012

Video (69%), mobile (68%), and social media (48%) are the hottest digital marketing growth areas for luxury brands, whereas search (29%) and standard display advertising (18%) lag behind.

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Global Rich Media Ad Metrics By Industry, 1st Half 2012 [CHART]

By David Erickson | September 7, 2012

Average clickthrough rates worldwide on various rich media advertisements were also lower than mobile rates, and depending on the industry of the advertiser.

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Worldwide Click-Through Rates For Rich Media, Mobile & Standard Banner Ads By Region [CHART]

By David Erickson | September 7, 2012

According to analysis from MediaMind, mobile banners enjoyed clickthrough rates between 0.42% and 1.41%, depending on the region measured.

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American Mobile Social Geo-Taggers By Social Network [CHART]

By David Erickson | September 7, 2012

Facebook was the most popular social network among all respondents, with 91% using it, and 88% of that group said they location-tagged posts.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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