Search Retargeting Goals [CHART]

Chart - Search Retargeting Goals

Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands. Though search and other forms of retargeting are often used to nudge consumers further down the purchase funnel, the study found a good portion of brands and agencies also use it for more brand-based objectives, such as increasing brand awareness and stealing market share from competitors. Read the rest at eMarketer.