Multinational Website Challenges [CHART]
According to research from online presence management firm Limelight Networks, a customized presence is difficult to create and maintain. In a May survey of US-based marketing executives, Limelight found 28% of respondents were currently managing six to 10 regional websites, while 32% managed even more. Many planned to add further regional sites as well as additional language support. Read the rest at eMarketer.