42% of college students say that TV ads are the most effective type of advertising, far outstripping their closest competitors, magazine (10%) and Facebook (8%) ads, per results from a Barnes & Noble College Marketing (BNCM) study released in August. TV commercials also rank as one of the top ways for a company or brand to reach students: 19% of respondents chose TV, slightly behind email (20%), but ahead of coupons (14%), Facebook ads (9%) and on-campus word-of-mouth (9%).
The prominence of TV ads comes despite the widespread use of social media and mobile communications on campus. Nevertheless, the influence of TV commercials is not surprising when viewed in the context of other studies that have similarly found TV to be the single most influential advertising medium among American adults as a whole, and among online consumers. Read the rest at MarketingCharts.