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Archive for September 6, 2012

Mobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]

By David Erickson | September 6, 2012

Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.

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Latin American Facebook Users By Country, 2010-2014 [CHART]

By David Erickson | September 6, 2012

The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.

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Out-Of-Date Regional Website Content [CHART]

By David Erickson | September 6, 2012

Much content that has already been created is out of date or otherwise behind. Simply creating a globalized presence is difficult enough—maintaining it is a continuous affair.

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Facebook Timeline & Content Engagement By Post Type [CHART]

By David Erickson | September 6, 2012

During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.

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Multinational Website Challenges [CHART]

By David Erickson | September 6, 2012

28% of respondents were currently managing six to 10 regional websites, while 32% managed even more.

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Search Retargeting Goals [CHART]

By David Erickson | September 6, 2012

Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.

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Retargeting Tactics Coupled With Search Retargeting [CHART]

By David Erickson | September 6, 2012

The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.

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Tactics Coupled With Retargeting [CHART]

By David Erickson | September 6, 2012

ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.

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Netflix Statistics [PRESENTATION]

By David Erickson | September 6, 2012

This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.

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Importance Partisans Place On Social Media's Role in Politics [CHART]

By David Erickson | September 6, 2012

Democrats who use social networking sites are more likely than Republicans or independents to say the sites are important for politics.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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