September 6, 2012 - e-Strategy Trends

Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.

The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.

Much content that has already been created is out of date or otherwise behind. Simply creating a globalized presence is difficult enough—maintaining it is a continuous affair.

During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.

28% of respondents were currently managing six to 10 regional websites, while 32% managed even more.

Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.

The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.