Archive for September 6, 2012
Mobile Americans Who Geo-Tag Their Social Media Posts & Photos By Generation [CHART]
Users’ likelihood of location tagging was heavily dependent on age, with as many as three-quarters of younger adults doing so.
Read MoreLatin American Facebook Users By Country, 2010-2014 [CHART]
The greatest overall number of users this year are in Brazil, where 41.5 million internet users will access a Facebook account at least monthly.
Read MoreOut-Of-Date Regional Website Content [CHART]
Much content that has already been created is out of date or otherwise behind. Simply creating a globalized presence is difficult enough—maintaining it is a continuous affair.
Read MoreFacebook Timeline & Content Engagement By Post Type [CHART]
During the 2012 Facebook Marketing Conference, the company said that when a brand posts an update to Facebook, only 16% of its fans actually see the content.
Read MoreMultinational Website Challenges [CHART]
28% of respondents were currently managing six to 10 regional websites, while 32% managed even more.
Read MoreSearch Retargeting Goals [CHART]
Revenue generation remains the primary goal of search retargeting campaigns for the majority of advertisers and brands.
Read MoreRetargeting Tactics Coupled With Search Retargeting [CHART]
The vast majority (93.5%) also retargeted off website activity, and more than a quarter looked to other digital touchpoints like social media (29%) and email (25.8%) for retargeting opportunities.
Read MoreTactics Coupled With Retargeting [CHART]
ValueClick Media found more than half (55%) of US marketers said retargeting was one of the most important forms of targeting.
Read MoreNetflix Statistics [PRESENTATION]
This presentation from Reed Hastings about Netflix Business Opportunity is loaded with statistics about the streaming video service.
Read MoreImportance Partisans Place On Social Media's Role in Politics [CHART]
Democrats who use social networking sites are more likely than Republicans or independents to say the sites are important for politics.
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