Archive for September 5, 2012
Lead Generating Digital Channels [CHART]
Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.
Read MoreVisibility Of Display Ads In First Half Of 2012 [CHART]
49.9% of directly placed ads stayed in-view for at least 1 second in H2.
Read MoreLatin American Social Network Penetration By Country, 2010-2014 [CHART]
In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.
Read MoreExclusive Social Media Content For Magazine Subscribers [CHART]
Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.
Read MoreAmerican Companies Doing Facebook Marketing, 2009-2014 [CHART]
83% of all companies with at least 100 employees will use Facebook for marketing this year, eMarketer estimates. By 2014, that will rise to nearly nine in 10.
Read MoreFortune 500 Blogging, 2008-2012 [CHART]
Some 139 F500 companies (28%) have a corporate blog.
Read MoreSocial-Promotion Emails vs. Other Promotion Emails [CHART]
Pinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America.
Read MoreThe Consequences To Retailers Of Going App-less [CHART]
54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.
Read MoreScannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]
The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.
Read MoreMagazine Ads With Scannable Codes, March 2011-June 2012 [CHART]
Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.
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