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Archive for September 5, 2012

Lead Generating Digital Channels [CHART]

By David Erickson | September 5, 2012

Search-engine optimization (SEO) is the digital marketing channel with the biggest impact on lead generation for both B2B and B2C companies.

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Visibility Of Display Ads In First Half Of 2012 [CHART]

By David Erickson | September 5, 2012

49.9% of directly placed ads stayed in-view for at least 1 second in H2.

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Latin American Social Network Penetration By Country, 2010-2014 [CHART]

By David Erickson | September 5, 2012

In Latin America, social networking growth will be slightly below the worldwide average, but still represent a healthy 18.5% increase in users this year.

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Exclusive Social Media Content For Magazine Subscribers [CHART]

By David Erickson | September 5, 2012

Many young magazine readers who use social media see potential for Facebook and Twitter exclusives from the magazines they read.

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American Companies Doing Facebook Marketing, 2009-2014 [CHART]

By David Erickson | September 5, 2012

83% of all companies with at least 100 employees will use Facebook for marketing this year, eMarketer estimates. By 2014, that will rise to nearly nine in 10.

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Fortune 500 Blogging, 2008-2012 [CHART]

By David Erickson | September 5, 2012

Some 139 F500 companies (28%) have a corporate blog.

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Social-Promotion Emails vs. Other Promotion Emails [CHART]

By David Erickson | September 5, 2012

Pinterest is seeing explosive growth in social media market share across the world, up 5124% in share of visits to all social media sites in North America.

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The Consequences To Retailers Of Going App-less [CHART]

By David Erickson | September 5, 2012

54% of mobile applications users say there are consequences to retailers not providing mobile apps, some of those consequences for the shoppers themselves and some for the retailers.

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Scannable Codes In Top 100 Magazines, January 2011-June 2012 [CHART]

By David Erickson | September 5, 2012

The total number of action codes in the top 100 US magazines by circulation increased to a new peak of 2200 in Q2 2012, ahead of the 2011 holiday season’s 1899 codes.

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Magazine Ads With Scannable Codes, March 2011-June 2012 [CHART]

By David Erickson | September 5, 2012

Magazine advertisers’ use of mobile action codes, including all 2D barcodes, QR codes, Microsoft Tags, and watermarks, grew to new heights again in Q2 2012.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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