Shift In Luxury Ad Dollars From TV To Online Video [CHART]
Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media (e.g., magazine and TV ads), per findings from an August 2012 study by Martini Media, in partnership with Digiday. Some 14% of agency respondents described the amount of money their luxury clients will shift from TV to online video advertising in the coming year as “material.”
Another 43% plan to shift some luxury advertising dollars from TV to online video, while 35% reported they will experiment with online video. Read the rest at MarketingCharts.