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Archive for September 4, 2012

Sections Of Websites On Which Users Watch Product Videos [CHART]

By David Erickson | September 4, 2012

Half of US internet users had watched product videos on the homepage of a retailer, and 47% had watched them on product pages.

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Online Product Videos By Category [TABLE]

By David Erickson | September 4, 2012

19% of US internet users watched clothing & accessories videos online at the end of last year, a number will grow as more retailers invest in online video.

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Indian Social Networking Penetration, 2010-2014 [CHART]

By David Erickson | September 4, 2012

eMarketer estimates that more than 76 million people in India will use social networking sites at least monthly this year, up 51.7% from last year’s total.

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Types Of Videos Watched By eShoppers While Apparel Shopping [CHART]

By David Erickson | September 4, 2012

Four in 10 online shoppers visited a store or retailer website as a result of watching apparel videos online.

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Shift In Luxury Ad Dollars From TV To Online Video [CHART]

By David Erickson | September 4, 2012

Luxury brands plan to ramp up spending on online video and rich media at the expense of traditional media.

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Mobile Moms & Back-To-School Shopping [INFOGRAPHIC]

By David Erickson | September 4, 2012

The Interactive Advertising Bureau and Meredith’s Parents Network released a joint study called “Moms Go Back-To-School with Mobile.”

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Google+ Author Tag Implementation [CHART]

By David Erickson | September 4, 2012

Only 9% of the top tech blogs have ‘completely’ implemented rel=author by both adding the tag to their website and pointing to the author’s Google + account.

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Netflix' Hand-Crafted Recommendation Algorithm

By David Erickson | September 4, 2012

Every movie is watched by a single person, as are at least three episodes of every TV series.

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State Of Digital Marketing 2012 [INFOGRAPHIC]

By David Erickson | September 4, 2012

This infographic from webmarketing 123 highlights relevant statistics for the state of both B2B and B2C digital marketing.

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Worldwide Facebook Revenues By Source, 2009-2013 [CHART]

By David Erickson | September 4, 2012

Paid advertising accounts for the vast majority of Facebook’s total revenue, though its share has been dropping over the past several years.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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