Chart - Telecom Marketers Top Engagement Priorities

Telecommunications marketers are seeing a need to forge stronger relationships with their customers, per results from a CMO Council survey sponsored by Ricoh. Asked their top 3 customer engagement priorities for the year ahead, 47% said they would focus on retaining relationships and building stronger affinity with existing customers, while 40% plan to improve the relevance and value of communication and content.The primary ways in which these marketers say they are currently adding value to customer communications and engagements are by proactively addressing issues, complaints, or concerns (52% citing this among their top 3) and cross-selling or upselling services to increase customer lifetime value (48%). Read the rest at MarketingCharts.