Email Volume Variance By Industry [CHART]
Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%, according to the Experian CheetahMail 2012 Q2 email benchmark report. The travel industry saw standout year-over-year volume growth of 41.3%, with the consumer products and services (19%) and media and entertainment (16.9%) industries also seeing solid volume growth. Multi-channel retailers (6%) saw relatively more modest growth, with catalogers virtually flat, with an 0.3% increase.
On a quarter-over-quarter basis, the travel industry was the only one to post faster growth in Q2 2012 (12%) than in Q2 2011 (10%). Consumer products and services boasted the second-fastest quarter-over-quarter growth rate, of 5%. Multi-channel retailers were flat, while email volume declined by 3% for both business products and services and catalogers. Read the rest at MarketingCharts.