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Archive for September 3, 2012

Visual Storytelling [INFOGRAPHIC]

By David Erickson | September 3, 2012

In this infographic, Simply Measured illustrates the importance of telling your story with visuals, be they graphics, illustrations, photos or video.

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Email List Building Tactic Effectiveness [CHART]

By David Erickson | September 3, 2012

Registration during purchase is considered the most effective email list building tactic, with 60% considering it very effective.

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Email Volume Variance By Industry [CHART]

By David Erickson | September 3, 2012

Email volume rose 10.1% year-over-year in Q2, though the quarter-over-quarter rise was more muted, at 2%.

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Vanity Googling [CHART]

By David Erickson | September 3, 2012

46% admitted they have Googled their name within the past 24 hours.

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Email Client Market Share [INFOGRAPHIC]

By David Erickson | September 3, 2012

In this infographic, Litmus breaks down the market share of the most popular email clients.

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Multi-Device Path To Purchase [TABLE]

By David Erickson | September 3, 2012

Two in three respondents used multiple devices sequentially to shop online, with the path to purchase beginning on a smart phone for 65% of those respondents.

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Social Media Revenue Opportunities [CHART]

By David Erickson | September 3, 2012

9 in 10 digital marketers are spending on social media, and 8 in 10 say they have generated leads or sales from their activities.

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Searches Prompted By TV, Smart Phone vs. PC [CHART]

By David Erickson | September 3, 2012

22% of smart phone searches were prompted as a result of watching TV. 17% were the result of seeing a TV commercial, and 7% from seeing a TV program.

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American Moms Online [INFOGRAPHIC]

By David Erickson | September 3, 2012

In this infographic, Nielsen takes a look at the digital lives of American moms.

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Branded Customer Communities [INFOGRAPHIC]

By David Erickson | September 3, 2012

Get Satisfaction created this infographic to illustrate the value of creating your own branded customer community rather than relying on Facebook or Twitter.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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