Archive for August 2012
Pre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreQR Code Awareness & Usage Among Russians [CHART]
59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.
Read MoreTypes Of Ads Seen By Internet TV Viewers [CHART]
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
Read MoreHow TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
Read MoreUS College Student Smart Phone Users [CHART]
By the time the class of 2016 graduates, close to 90% of college students in the US will own a smart phone.
Read MoreTop Reasons South Korean Companies Use Social Networks [CHART]
The most important objective in using social media was to improve customer communications and relationships (67.5%).
Read MoreSocial Media Sites Used By South Korean Companies [CHART]
Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.
Read MoreEffective B2B & B2C Social Media Marketing Channels For Small Businesses [CHART]
Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).
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