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Archive for August 31, 2012

Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

By David Erickson | August 31, 2012

Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.

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Worldwide Sales Revenue Growth By Country [CHART]

By David Erickson | August 31, 2012

CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months.

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The Value Of Event Marketing [TABLE]

By David Erickson | August 31, 2012

B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.

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Unique Passwords Per Person [CHART]

By David Erickson | August 31, 2012

88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.

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US Outdoor Advertising Growth, Q2 2011-Q2 2012 [CHART]

By David Erickson | August 31, 2012

US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.

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CMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]

By David Erickson | August 31, 2012

CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.

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How People Respond To Ads On Their Smart Phones [CHART]

By David Erickson | August 31, 2012

Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.

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How Internet TV Viewers React To Ads [CHART]

By David Erickson | August 31, 2012

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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