August 31, 2012 - e-Strategy Trends

Community site categories accounted for 4 of the 10 top-gaining web categories by percentage change in July 2012, led by pets sites.

CMOs are seeing big sales growth in international markets, with revenue from Korea (75%), China (51.5%), and Brazil (49.7%) all increasing markedly over the past 12 months.

B2B exhibitors and attendees alike have seen growing value from a variety of face-to-face activities – such as exhibitions and conventions – in the past 2 years.

88% of online adults don’t like being asked to register on a website, with 51% of those turned off by the idea of having to remember another user name or password.

One-quarter of grocery shoppers worldwide report that retailer loyalty reward programs have had a major impact on their purchases in the prior 12 months, while an additional 44% report a small impact.

US out-of-home (OOH) ad expenditures rose 4.3% year-over-year in Q2 2012 to reach $2.05 billion.

CMOs remain enthusiastic about online marketing, projecting an 11.5% increase in spending in this area over the next 12 months, although this represents a 10.2% decline from their 12.8% growth forecast from 6 months ago.

Roughly 1 in 4 smartphone users have purchased applications or mobile web content over their devices.

When seeing a message or ad for something that interested them or that they were planning to purchase, 71% of connected TV users report having taken an action as a result of the ad and 19% say they have purchased the product mentioned in the ad.

Archive for August 31, 2012

Top Gaining Website Visitor Traffic By Site Category, June 2012-July 2012 [CHART]

Worldwide Sales Revenue Growth By Country [CHART]

The Value Of Event Marketing [TABLE]

Unique Passwords Per Person [CHART]

Grocery Store Service Factors Affecting Purchases [CHART]

US Outdoor Advertising Growth, Q2 2011-Q2 2012 [CHART]

CMOs' Marketing Spending Projections, August 2011-August 2012 [CHART]