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Influence Of Promotional Messages On Mobile Users [CHART]

By David Erickson | August 30, 2012

32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email, according to results from a StrongMail survey conducted by Forrester Consulting, released in August. The study also finds that smartphone owners are far more likely to have made a purchase after receiving a promotional message via email than via SMS (9%) or in-app messaging (6%).

Promotional messages – however delivered – appear to have a far greater influence on smartphone than standard mobile phone owners. Only 10% of standard mobile phone owners said they had made a purchase after receiving a promotional message on their device via email. Just 3% could say the same about a message received via SMS, and only 1% via in-app messaging. Read the rest at MarketingCharts.

Posted in Advertising, Consumer Behavior, eCommerce, Email Marketing, Mobile Behavior, Mobile Marketing, Online Behavior and tagged eTailing, Feature Phones, Mobile Apps, Mobile Email, Mobile Phones, Retail Marketing, Smart Phones, Text Message Marketing

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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