Global Marketing Budgets, 2010-2012 [CHART]
Global marketing budgets continue to slide this month, finds Warc in its August 2012 Global Marketing Index (GMI). The budget component score of the index stands at 46.1, down from 47.5 in July, representing the lowest score of this year. This month’s decrease is primarily a result of a significant contraction in the Asia-Pacific region, falling from 50.8 in July to 46 this month. The threshold score for the index is 50, meaning that a score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.
Marketing budgets in Europe also suffered this month, dropping from 42.3 to 40.9, which the report indicates is just 0.1 points above the all-time index low from December 2011. Marketers in the Americas were the only to record positive growth, increasing to a score of 53.5 in July, from 52.5 in June, and 50 in May. Read the rest at MarketingCharts.