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Archive for August 30, 2012

Global Marketing Budgets, 2010-2012 [CHART]

By David Erickson | August 30, 2012

The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.

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Projected Social Media Spending For Next Five Years [CHART]

By David Erickson | August 30, 2012

CMOs continue to project big increases in social media spending in the next 5 years.

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Effect Of Online Discounts On In-Store Purchases [TABLE]

By David Erickson | August 30, 2012

45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.

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Top Inbound Marketing Activities For SEO [CHART]

By David Erickson | August 30, 2012

76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.

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Smart Phone Users By Household Income [CHART]

By David Erickson | August 30, 2012

Smart phone users tend to come from higher-income households.

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Influence Of Promotional Messages On Mobile Users [CHART]

By David Erickson | August 30, 2012

32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.

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Top 5 SEO Analytics & Keyword Tools [CHART]

By David Erickson | August 30, 2012

Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.

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Influence Of Promotions On Back-To-School Shoppers [CHART]

By David Erickson | August 30, 2012

Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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