Archive for August 30, 2012
Global Marketing Budgets, 2010-2012 [CHART]
The budget component score of the index stands at 46.1, down from 47.5 in July 2012, representing the lowest score of this year.
Read MoreProjected Social Media Spending For Next Five Years [CHART]
CMOs continue to project big increases in social media spending in the next 5 years.
Read MoreEffect Of Online Discounts On In-Store Purchases [TABLE]
45% of customers would leave a store and buy a product online if they found it at a 2.5% discount while comparison shopping using their mobile device.
Read MoreTop Inbound Marketing Activities For SEO [CHART]
76% of SEOs say they have spent time in the past year setting up and running a Facebook business page, making this the most common inbound marketing-focused action.
Read MoreSmart Phone Users By Household Income [CHART]
Smart phone users tend to come from higher-income households.
Read MoreInfluence Of Promotional Messages On Mobile Users [CHART]
32% of smartphone owners have made a purchase after receiving a promotional message on their mobile device via email.
Read MoreTop 5 SEO Analytics & Keyword Tools [CHART]
Google tools are front and center in the SEO world, a fairly unsurprising discovery, though the extent to which the industry leans on them is quite significant.
Read MoreAdvertising Demand Real-Time Bidding Mobile Impressions [CHART]
Advertiser and demand-side platform demand for mobile ad impressions (both in-app and otherwise) through real-time bidding (RTB) rose from 0.4 bids per impression request in January to 1.6 in June, with a peak of 1.7 in May,
Read MoreInfluence Of Promotions On Back-To-School Shoppers [CHART]
Among back-to-school shoppers who had already begun shopping by August 7, 38.5% said that more than half of their purchases had been influenced by coupons, sales, and/or promotions.
Read More