What US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]

By David Erickson | August 29, 2012

Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads. Nearly half said they were actually less likely to purchase a product after seeing a mobile ad. Read the rest at eMarketer.

Posted in Advertising, Consumer Attitudes, Consumer Behavior, Generations, Millennials, Mobile Advertising, Mobile Behavior, Mobile Marketing, Online Behavior and tagged College Students, Students