Chart - Time Spent Watching Online Videos Worldwide By Length & Device

These percentages are significant considering video ad services provider Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices. That viewers are willing to delay or interrupt their long-form video viewing to consider or act on an advertisement is noteworthy for advertisers looking to drive direct engagement and consideration. Read the rest at eMarketer.