QR Code Awareness & Usage Among Russians [CHART]


Chart - QR Code Awareness & Usage Among Russians

In Russia, where smart phone ownership is growing but feature phones still dominate the market, consumers are starting to familiarize themselves with QR Codes—but most still don’t know what 2-D mobile barcodes are, according to data from market research firm and consultancy J’Son and Partners.


The company found that as of July 2012, 59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them. Read the rest at eMarketer.