Preferences For Free vs. Paid Apps [CHART]
Both Facebook application users and smartphone app users show a strong preference for free apps that are ad supported, as opposed to paid apps that contain no advertising, details MediaBrix in August 2012 survey results. An overwhelming 87% of Facebook app users surveyed prefer free apps, with the vast majority (83%) of those users favoring keeping them free through relevant ads appearing during breaks in the game or app, rather than through in-app purchases. Smartphone owners are not quite as clear-cut on their choice of app monetization strategy, although a clear majority (61%) prefer free mobile apps as opposed to paid apps without advertising. Of those that prefer free apps, a resounding 88% favor keeping them free via relevant advertising rather than through in-app purchases. Read the rest at MarketingCharts.