Archive for August 29, 2012
Mobile Promotional Messages [CHART]
65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.
Read MoreParents & Promotions [CHART]
33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.
Read MoreOnline Video Ad Views, January-July 2012 [CHART]
Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views.
Read MorePreferences For Free vs. Paid Apps [CHART]
An overwhelming 87% of Facebook app users surveyed prefer free apps.
Read MorePre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreQR Code Awareness & Usage Among Russians [CHART]
59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.
Read MoreTypes Of Ads Seen By Internet TV Viewers [CHART]
57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.
Read MoreTime Spent Watching Online Videos Worldwide By Length & Device [CHART]
Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.
Read MoreHow TV Viewers React On Their Connected TVs After Viewing Ads [CHART]
30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.
Read MoreWhat US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]
Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.
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