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Archive for August 29, 2012

Mobile Promotional Messages [CHART]

By David Erickson | August 29, 2012

65% of smart phone owners said they would want to receive promotional messages once a week or more, almost double the proportion (34%) of standard mobile phone owners.

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Parents & Promotions [CHART]

By David Erickson | August 29, 2012

33% of parents said they are looking more for promotion codes or discounts when shopping this year, compared to 26% of respondents without children.

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Online Video Ad Views, January-July 2012 [CHART]

By David Erickson | August 29, 2012

Americans viewed 9.6 billion online video ads in July, representing a 12.7% drop from June’s 11 billion views.

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Preferences For Free vs. Paid Apps [CHART]

By David Erickson | August 29, 2012

An overwhelming 87% of Facebook app users surveyed prefer free apps.

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Pre-Roll Video Ad Completion Rates By Size [CHART]

By David Erickson | August 29, 2012

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.

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QR Code Awareness & Usage Among Russians [CHART]

By David Erickson | August 29, 2012

59% of mobile phone users in Russia did not know what a mobile barcode was, and another 8% were unsure how to use them.

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Types Of Ads Seen By Internet TV Viewers [CHART]

By David Erickson | August 29, 2012

57% of US connected TV viewers encountered pre-program ads, compared to half who remembered seeing mid-stream ads.

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Time Spent Watching Online Videos Worldwide By Length & Device [CHART]

By David Erickson | August 29, 2012

Ooyala found the majority of connected TV content is greater than 10 minutes in length, unlike most video content on desktop and mobile devices.

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How TV Viewers React On Their Connected TVs After Viewing Ads [CHART]

By David Erickson | August 29, 2012

30% of US connected TV viewers visited an ad’s website post-exposure, and a quarter considered the advertised product for purchase.

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What US College Students Think About & How They Interact With Mobile Ads, 2010-2012 [CHART]

By David Erickson | August 29, 2012

Nearly seven in 10 students in a Ball State University survey reported they had been annoyed by mobile ads—and the most likely kind they reported seeing were text ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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