Chart - Effective B2B & B2C Social Media Marketing Channels For Small Businesses

The marketers surveyed also indicated those companies that frequently used social media for marketing understood its importance but considered it the area in which they needed the most help. Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%). Read the rest at eMarketer.