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Archive for August 28, 2012

Top Reasons South Korean Companies Use Social Networks [CHART]

By David Erickson | August 28, 2012

The most important objective in using social media was to improve customer communications and relationships (67.5%).

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Social Media Sites Used By South Korean Companies [CHART]

By David Erickson | August 28, 2012

Facebook was overwhelmingly the top choice among South Korean organizations, with 91% of them using the social network.

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Effective B2B & B2C Social Media Marketing Channels For Small Businesses [CHART]

By David Erickson | August 28, 2012

Of those using social media, Facebook was found to be the platform with the most utility, but at rates much higher among B2Cs (83%) than B2Bs (55%).

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Effective B2C vs. B2B Marketing Tactics For SMBs [CHART]

By David Erickson | August 28, 2012

Small and medium-sized businesses and nonprofits admit that drumming up new customers is the concern most often giving them sleepless nights.

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Metrics: Average vs. Top-Performing Facebook Brand Pages By Users [CHART]

By David Erickson | August 28, 2012

For average Facebook brand pages, 83% of fans were considered Joiners who just participated in a campaign without spreading the word about it.

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The Social Networkedness Of Largest US Restaurants [INFOGRAPHIC]

By David Erickson | August 28, 2012

Fast Casual put together this infographic to see how America’s largest restaurants match up on social.

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Yelp Mobile App Searches

By David Erickson | August 28, 2012

Roughly 40% of all Yelp searches come from their mobile apps.

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How Much Would You Pay To Remove Facebook Ads? [CHART]

By David Erickson | August 28, 2012

Ten percent would pay at least $10 per year to remove ads from Facebook.

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Facebook Advertising [INFOGRAPHIC]

By David Erickson | August 28, 2012

Facebook created this infographic to help convince more people to buy their ads.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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