Email & Mobile Marketing Integration [CHART]
By David Erickson | August 27, 2012
As of April 2012, 36% of emails worldwide were opened using a mobile device, according to software company Litmus. Yet many marketers haven’t moved to optimize their messaging for mobile. StrongMail found that just 22% of marketers surveyed worldwide were using mobile-optimized templates, also as of April. Read the rest at eMarketer.
Posted in Email Marketing, Landing Page Optimization, Mobile Marketing, Multichannel Marketing and tagged Mobile Websites, Text Message Marketing