Chart - How Hispanics React To Internet Radio Ads

Hispanic internet radio listeners show significant response rates to digital audio ads, according to an August 2012 study from TargetSpot, conducted by Parks Associates. 14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service. Other actions taken include: clicking on an ad (18%), becoming a fan or friend (17%), and visiting a retail location (12%).

Overall, Hispanics demonstrate higher response rates to digital audio ads when compared with the general population listening sample. 61% of Hispanic listeners recalled seeing or hearing an internet radio ad in the previous 30 days, and 61% responded to the ad in some way as well, compared to 58% recall and 44% response from the general population. Read the rest at MarketingCharts.