Table - Fan Growth Of Olympics Sponsors & Athletes

Whether dubbed the “mobile Olympics” or the “social Games,” the Olympics certainly delivered for many athletes and brands on social networks, according to a recent slew of stats surrounding the Games. For example, during the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire. Official stats released by Facebook show Jamaican Usain Bolt getting more than 1 million likes, upping his total to more than 8.1 million. Michael Phelps, the other star of the Olympics, took in more than 850,000 likes, increasing his total to 6.3 million. Read the rest at MarketingCharts.