Companies Using Facebook, Twitter & YouTube For Marketing, 2010-2014 [CHART]
Use of social media sites for social networking—a somewhat broader category that adds services like YouTube to the mix, where creating a profile and interacting via status updates are not the main draw—is slightly more prevalent, at 89% of marketers this year. The most popular site for such activities is, unsurprisingly, Facebook, with 83% of all companies expected to use the site for marketing this year. Twitter is in a fairly distant second place, at 53%, but is expected to grow more robustly to 64% of marketers by 2014.
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