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Archive for August 24, 2012

What Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]

By David Erickson | August 24, 2012

75% of journalists say they want access to video from online newsrooms.

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Digg's Downfall: Unique Visitors, 2010-2012 [CHART]

By David Erickson | August 24, 2012

The number of unique visitors had dropped over 6 million from where it was just two years ago.

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2012 Back-To-School Shopping Budgets Compared To 2011 [CHART]

By David Erickson | August 24, 2012

Retailers can expect similar Back-To-School sales figures.

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Types Of Back-To-School Retailers [CHART]

By David Erickson | August 24, 2012

Just like last year, mass merchants are the preferred retailer for back-to-school purchases.

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Back-To-School Shopping Lists [CHART]

By David Erickson | August 24, 2012

The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.

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Students For Whom Back-To-School Shoppers Are Shopping [CHART]

By David Erickson | August 24, 2012

Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.

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Number Of Students On Back-To-School Shopping Lists [CHART]

By David Erickson | August 24, 2012

According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing products for more than one student.

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Pre-Roll Video Ad Completion Rates By Size [CHART]

By David Erickson | August 24, 2012

15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.

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How Hispanics React To Internet Radio Ads [CHART]

By David Erickson | August 24, 2012

14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.

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Fan Growth Of Olympics Sponsors & Athletes [TABLE]

By David Erickson | August 24, 2012

During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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