Archive for August 24, 2012
What Journalists Want From Press Releases & Online Newsrooms [INFOGRAPHIC]
75% of journalists say they want access to video from online newsrooms.
Read MoreDigg's Downfall: Unique Visitors, 2010-2012 [CHART]
The number of unique visitors had dropped over 6 million from where it was just two years ago.
Read More2012 Back-To-School Shopping Budgets Compared To 2011 [CHART]
Retailers can expect similar Back-To-School sales figures.
Read MoreTypes Of Back-To-School Retailers [CHART]
Just like last year, mass merchants are the preferred retailer for back-to-school purchases.
Read MoreBack-To-School Shopping Lists [CHART]
The lower rate of consumers buying bed/bath, dorm, and kitchen products corresponds to the lower proportion of consumers buying products for college students.
Read MoreStudents For Whom Back-To-School Shoppers Are Shopping [CHART]
Three out of four back-to-school shoppers are purchasing products on behalf of their children, most often being elementary aged children.
Read MoreNumber Of Students On Back-To-School Shopping Lists [CHART]
According to the Summer 2012 Online Shopper Intelligence survey, back-to-school shoppers are busy this season, with more than half of shoppers purchasing products for more than one student.
Read MorePre-Roll Video Ad Completion Rates By Size [CHART]
15-second ads of less than 1,000 pixels had a completion rate of 79.5%, compared to 90.9% for ads of the same length measuring more than 1,000 pixels.
Read MoreHow Hispanics React To Internet Radio Ads [CHART]
14% of Hispanic listeners responded to an ad by making a purchase, while 26% visited a company’s website and 22% searched online for more information about a product or service.
Read MoreFan Growth Of Olympics Sponsors & Athletes [TABLE]
During the Games, P&G saw a 216% lift in fans, while Coca-Cola saw an increase of 126%, per Wildfire.
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