Chart - Select Marketing Channels' Influence On Back-To-School Purchase Decisions

According to a July survey from Burst Media, an internet advertising network, more than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.

Interestingly, 20% said Pinterest would be of influence to their shopping trips this year, further demonstrating the impact of social networks on US shopping. Read the rest at eMarketing.