Archive for August 23, 2012
Worldwide Facebook Users By Region & Country, 2010-2014 [CHART]
Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.
Read MoreWorldwide Social Networking Growth By Region & Country, 2010-2014 [CHART]
The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.
Read MoreClick-Through Rate Benchmarks By Ad Type [CHART]
The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.
Read MoreeCommerce Traffic Browser Share [CHART]
Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.
Read MoreHow African Americans React To Internet Radio Ads [CHART]
African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.
Read MoreSocial Media & Vacations [INFOGRAPHIC]
MDG Advertising put together this infographic to illustrate how people use social media for vacations.
Read MoreSelect Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]
More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.
Read MoreAmerican Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]
Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.
Read MoreParents & Their Smart Phones During Back-To-School Shopping [CHART]
65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.
Read MoreWorldwide Social Network Users, 2010-2014 [CHART]
eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011.
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