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Archive for August 23, 2012

Worldwide Facebook Users By Region & Country, 2010-2014 [CHART]

By David Erickson | August 23, 2012

Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.

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Worldwide Social Networking Growth By Region & Country, 2010-2014 [CHART]

By David Erickson | August 23, 2012

The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.

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Click-Through Rate Benchmarks By Ad Type [CHART]

By David Erickson | August 23, 2012

The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.

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eCommerce Traffic Browser Share [CHART]

By David Erickson | August 23, 2012

Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.

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How African Americans React To Internet Radio Ads [CHART]

By David Erickson | August 23, 2012

African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.

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Social Media & Vacations [INFOGRAPHIC]

By David Erickson | August 23, 2012

MDG Advertising put together this infographic to illustrate how people use social media for vacations.

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Select Marketing Channels' Influence On Back-To-School Purchase Decisions [CHART]

By David Erickson | August 23, 2012

More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.

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American Parents' Use Of Social Media For Back-To-School Shopping, 2010-2012 [CHART]

By David Erickson | August 23, 2012

Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.

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Parents & Their Smart Phones During Back-To-School Shopping [CHART]

By David Erickson | August 23, 2012

65% of US parents who owned a smart phone planned to use the device to assist with back-to-school shopping this year.

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Worldwide Social Network Users, 2010-2014 [CHART]

By David Erickson | August 23, 2012

eMarketer estimates the number of social network users around the world will rise this year to 1.4 billion from 1.18 billion in 2011.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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