August 23, 2012 - e-Strategy Trends

Growth in Facebook users will follow a similar pattern. eMarketer forecasts that Facebook will have nearly 826 million users around the world this year.

The fastest growth will come from the emerging markets of the world, especially the Middle East and Africa (where the base of social network users remains small) and Asia-Pacific.

The average click-through rate (CTR) for in-stream video ads in the US was 1.03% for the period spanning Q2 2011-Q1 2012.

Mobile Safari (15.11%) and its desktop counterpart (13.65%) combined to account for 28.76% of traffic to e-commerce websites in Q2 2012.

African American internet radio listeners show higher response rates to digital audio ads when compared with the general population listening sample.

MDG Advertising put together this infographic to illustrate how people use social media for vacations.

More than half of parents planned to consult web-based coupons or promotions before purchasing. And nearly 43% said that internet ads would influence their purchase decisions for back-to-school shopping.

Of US parents who planned to use social networks for back-to-school shopping, 70% will do so to find out about promotions, 49% to browse products and 39% to read reviews or recommendations.