Smart Phone Owners vs Non-Owners Who Purchased During Last Shopping Trip [CHART]

A Deloitte study from March 2012 found that smart phone shoppers were 14% more likely than non-smart phone shoppers to convert in-store, even when those smart phone shoppers used a mobile app or site not belonging to the retailer. Specifically, 72% of shoppers who used their smart phone on their last in-store trip made a purchase while there, reported Deloitte. That’s compared with 63% of shoppers who did not use a smart phone to assist in making a purchase during their last in-store trip. Read the rest at eMarketer.