Small Business Mobile Website Use, May 2011-June 2012 [CHART]
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012, according to a report released by MoFuse in August 2012. This compares to the 3.8 average for all mobile websites across the network. Although average page views per site across the network appears to be on the rise, up from 3.4 in June 2011 to 4 in May 2012, small business mobile website engagement shows no significant growth over the past year. The average page views per visit for these mobile sites has ranged from a low of 2.51 in December to a high of 3.13 in April 2012.
On a more positive note for these small businesses, most are leveraging the important click-to-call feature: 80.4% of the small business mobile sites surveyed included this feature. Read the rest at MarketingCharts.