Ads On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011, according to an August 2012 study by Extreme Reach Research Group. The share of TV ads delivered or aired in HD has grown by 150% in 2 years, from 10% in Q2 2010, and has now reached a majority share for the first time on network broadcast TV. On a quarter-over-quarter basis, the share of TV ads delivered in HD grew by 13.6%, from 22%, while on a year-over-year basis the increase was 25%, from 20% share. Read the rest at MarketingCharts.