Archive for August 21, 2012
Mobile & Video's Effect On Apparel Shoppers [PRESENTATION]
More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.
Read MoreTypes Of Online Videos Apparel Shoppers Consume [CHART]
One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.
Read MoreVideo's Effect On Millennials' Purchase Decisions [CHART]
Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).
Read MoreWhere Mobile Devices Are Used For Shopping [CHART]
More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.
Read MoreApparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]
Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.
Read MoreDaily Devices People Use For Shopping [INFOGRAPHIC]
More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.
Read MoreRestaurant Searchers' Purchase Decisions [INFOGRAPHIC]
Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).
Read MoreAverage Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]
The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.
Read MoreAds On HDTV, Q2 2010-Q2 2012 [CHART]
1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.
Read MoreValue Proposition Testing [CHART]
The percentage of marketers who use value proposition testing to keep their messaging fresh and relevant.
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