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Archive for August 21, 2012

Mobile & Video's Effect On Apparel Shoppers [PRESENTATION]

By David Erickson | August 21, 2012

More than half of apparel sales will be online influenced by the end of 2012. Google partnered with Compete to learn more about the apparel shopper’s path to purchase, and in particular, their mobile and video habits as it relates to the shopping process.

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Types Of Online Videos Apparel Shoppers Consume [CHART]

By David Erickson | August 21, 2012

One key driver is the trend of user-generated haul videos — in which bloggers post videos showing off their latest shopping purchases.

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Video's Effect On Millennials' Purchase Decisions [CHART]

By David Erickson | August 21, 2012

Video also has become a key influencer for online apparel shopping, especially among Millennials (aged 18 to 34).

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Where Mobile Devices Are Used For Shopping [CHART]

By David Erickson | August 21, 2012

More than 69% of consumers shopped on their phone or tablet at home, while 28% did their mobile shopping while waiting in line, 27% while at work, and 31% while in a store.

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Apparel Retail Sales Forecast: Offline, Web-Influenced & Online Only [CHART]

By David Erickson | August 21, 2012

Digital shopping has become so pervasive that more than half of apparel sales will be influenced by online sources by the end of 2012, according to Forrester Research projections.

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Daily Devices People Use For Shopping [INFOGRAPHIC]

By David Erickson | August 21, 2012

More than 1 in 5 apparel consumers use their tablets or mobile devices daily for shopping.

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Restaurant Searchers' Purchase Decisions [INFOGRAPHIC]

By David Erickson | August 21, 2012

Among smart phone owners, local directory apps are most popular for Restaurant and Automotive users (53 percent and 34 percent, respectively) while brand websites are most popular for Travel users (47 percent).

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Average Transaction Value By Traffic Source, Q3 2011-Q2 2012 [CHART]

By David Erickson | August 21, 2012

The average order value of website traffic from search in Q2 2012 was $90.40, almost 10% higher than traffic from email $82.72.

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Ads On HDTV, Q2 2010-Q2 2012 [CHART]

By David Erickson | August 21, 2012

1 in 4 TV ads delivered in Q2 2012 in the US and Canada were aired in HD, representing a new high from the previous peak of 23% in Q4 2011.

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Value Proposition Testing [CHART]

By David Erickson | August 21, 2012

The percentage of marketers who use value proposition testing to keep their messaging fresh and relevant.

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Marketing, advertising, communications & public relations trends, statistics, charts, graphs, infographics, presentations, and video that are not published to the e-Strategy Content Marketing Blog or to eStrategy TV. This site is published daily by David Erickson, a veteran marketing professional.

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